About Zeest Women Wellness: a gentle space for women who need a quiet moment to restart, created by Ifrah and guided by trusted doctors and psychologists.
About Ifrah
Founder of Zeest Women Wellness
Ifrah is a writer, entrepreneur, and working mom who spent years learning to hold it all without losing herself. She started Zeest to share honest, researched conversations about women’s health, nutrition, fitness, and self-care.
She isn’t a doctor or a therapist, and she doesn’t pretend to be. She’s a woman who did the research, lived the juggle, and is now bringing you the real talk you’ve been waiting for.
Zeest Women Wellness works with qualified OB-GYNs and psychologists who review and contribute to our content.
— Ifrah Awais
Meet Our Experts
Each part of Zeest is guided by someone who knows it well.
Dr. Noor Fatima
Consultant obstetrician and gynaecologist focused on women’s reproductive health, pregnancy care, and informed healthcare decisions.
Role: MBBS, FCPS, MRCPI (Ireland)
Dr Faiqa Malik
Gynaecologist dedicated to women’s health, reproductive concerns, and making medical knowledge easier to understand.
MBBS, FCPS
Ms. Saba Sadaqat
Clinical psychologist, researcher, and creative writer exploring mental health, emotional resilience, and personal growth.
MS Clinical Psychology | Researcher
Dr. Suniya Tariq
Mental health professional with a background in applied psychology and a compassionate, person-centred approach.
Humanistic Counselling & Psychotherapy (CPCAB, BACP UK)
Why I Started
Zeest Women Wellness
There were days when I was working, caring for my family and holding everything together, and I had nowhere quiet to go. When I looked for answers about my health and wellbeing, I found information that was either too clinical, too confusing, or written as if I should already know it all.
I am not a doctor or a therapist. I am a writer, an entrepreneur, and a working mom who spent years doing the research, living the juggle, and learning the hard way. Zeest Women Wellness is the space I wished I had: honest, gentle, and easy to understand.
Health information should feel like a conversation with a friend who has done her homework. That is why every article here is written in plain language and reviewed or supported by qualified doctors and psychologists, so you get warmth and reliable guidance together.
Zeest is my way of sharing what I have learned, alongside the experts who know it best: a place where trusted advice, real stories, and simple everyday habits come together to help you restart, one small step at a time.
Read, Cook, Pause, Begin Again
- Read: health and wellness articles written in simple, honest language
- Cook: easy, nourishing recipes for busy days
- Pause: mindfulness and mental health reflections for the hard moments
- Shop: organic foods, launching soon at Zeest
Zeest shares general information and personal stories. It is not a substitute for professional medical advice.
Coming Soon: Zeest Organic Foods
Taking care of yourself starts with what is on your plate. Soon, Zeest Women Wellness will be bringing you organic foods chosen with the same care we put into our articles: simple, honest, and made for everyday life.
- Simple, wholesome ingredients you can trust
- Foods that fit busy family routines
- Recipes and ideas shared alongside every product
- Honest labelling, with no pressure and no exaggerated claims
Want to be the first to know when we launch? Get in touch, and we will keep you in the loop.